Jeep Avenger 2025: In a bold move to capture the attention of Australian electric vehicle (EV) buyers, Jeep Australia has slashed the price of its first all-electric SUV, the 2025 Jeep Avenger, by up to $16,000. Now available from just $40,000 drive-away for the base Longitude model, the Avenger has become Australia’s most affordable all-electric SUV, undercutting competitors like the Hyundai Inster, BYD Atto 3, and MG ZS EV.
This end-of-financial-year (EOFY) promotion, announced in May 2025, is a game-changer for the compact SUV market and a clear signal of Jeep’s determination to compete in Australia’s rapidly evolving EV landscape. This article explores the details of the price cut, the Avenger’s features, its competitive positioning, and what it means for Australian buyers.
A Dramatic Price Cut to Boost Sales
The Jeep Avenger, launched in Australia in late 2024, initially carried a starting price of $53,990 before on-road costs for the Longitude variant, with the Limited and Summit grades priced at $57,990 and $63,990, respectively.
However, after a modest pre-launch price reduction of $3,000 to $4,000 in September 2024, Jeep has now introduced a significant EOFY discount, bringing the Longitude’s drive-away price to $40,000, including premium paint (normally a $990 option). This represents a saving of approximately $16,000 compared to the original drive-away cost, which was around $56,000 in states like Victoria after on-road costs.
Jeep Australia has also hinted at “substantial factory bonuses” for the mid-range Limited ($54,990 before on-roads) and top-spec Summit ($60,990 before on-roads) models, though specific savings for these variants depend on negotiations with local dealers. If similar discounts are applied, the Limited and Summit could see drive-away prices around $45,000 and $51,000, respectively.
This aggressive pricing strategy comes in response to sluggish sales, with only 21 Avengers sold in Australia in the first four months of 2025, compared to 3,394 Tesla Model Y deliveries in the same period.
Why the Price Slash?
The Australian EV market is fiercely competitive, with brands like BYD, MG, and Hyundai offering affordable electric SUVs and hatchbacks that have set a new price benchmark. Jeep’s initial pricing positioned the Avenger as a premium option, but it struggled to compete against larger, cheaper rivals like the BYD Atto 3 ($39,990 before on-roads) and Chery Omoda E5 ($45,990 before on-roads).
The Avenger’s compact dimensions—similar to a Toyota Yaris Cross—and its three-star Euro NCAP safety rating further challenged its value proposition at the original price point.
Jeep Australia’s product manager, Bridget Thomson, noted that the price cuts reflect reduced manufacturing costs, which the company has chosen to pass on to customers.
The Avenger is built at Stellantis’ plant in Tychy, Poland, alongside related models like the Fiat 600e and Alfa Romeo Junior, using the STLA Small (e-CMP2) platform. Thomson also indicated that Jeep is closely monitoring Australia’s EV market and may consider further price adjustments to remain competitive, especially with the upcoming Hyundai Inster, priced from $39,000 before on-roads, set to launch in early 2025.
What Does the Jeep Avenger Offer?
The 2025 Jeep Avenger is a compact SUV measuring 4.08 meters in length, making it Jeep’s smallest model ever sold in Australia. Despite its urban-friendly size, it retains Jeep’s signature rugged styling, with a boxy design, 200mm ground clearance, and off-road angles (20-degree approach, 32-degree departure).
All three variants—Longitude, Limited, and Summit—are powered by a single 115kW/260Nm electric motor driving the front wheels, paired with a 51kWh (54kWh gross) nickel-manganese-cobalt battery. This setup delivers a WLTP driving range of 391–396km, depending on the model, and energy consumption of 15.6–15.8kWh/100km.
Charging is a strong point, with the Avenger supporting up to 100kW DC fast charging, allowing a 20–80% recharge in 24 minutes. An 11kW AC wallbox can fully charge the battery in approximately 5.5 hours for the Limited and Summit models, while the Longitude takes 7 hours and 58 minutes at 7kW.
The Avenger also features Jeep’s Selec-Terrain system with Normal, Eco, Sport, Snow, Mud, and Sand modes, plus Hill Descent Control, offering some off-road capability despite its front-wheel-drive configuration.
Standard equipment on the base Longitude includes a 10.25-inch infotainment touchscreen with wireless Apple CarPlay and Android Auto, a 7-inch digital instrument cluster, LED headlights, 17-inch alloy wheels, rear parking sensors, a reversing camera, autonomous emergency braking, adaptive cruise control, lane-keep assist, and traffic sign recognition.
The Limited adds blind-spot monitoring, rear cross-traffic alert, keyless entry, wireless charging, and heated mirrors, while the Summit includes 18-inch wheels, leather trim, heated front seats, a massaging driver’s seat, and a sunroof.
Competitive Positioning
At $40,000 drive-away, the Avenger Longitude undercuts the Hyundai Inster ($39,000 plus on-roads), BYD Atto 3 ($39,990 plus on-roads), and MG ZS EV ($36,888 drive-away when on special). However, it remains pricier than the GWM Ora ($35,990 plus on-roads) and BYD Dolphin ($29,990 plus on-roads), both of which are hatchbacks rather than SUVs.
The Avenger’s compact size and premium branding position it as a direct rival to the upcoming Hyundai Inster and Peugeot e-2008 ($59,900 before on-roads), though its three-star Euro NCAP rating may deter safety-conscious buyers.
The Avenger’s strengths lie in its Jeep heritage, stylish design, and efficient powertrain. Its 1,520kg weight and 0.33 drag coefficient contribute to its competitive energy consumption, making it a practical choice for urban drivers.
The inclusion of 34L of front storage and 355L of boot space adds versatility, though its range falls short of larger competitors like the BYD Atto 3 Extended Range (530km WLTP).
Implications for Australian Buyers
For Australian consumers, the $16,000 price cut makes the Jeep Avenger an attractive entry point into the EV market, particularly for those seeking a compact, stylish SUV with a premium badge. The drive-away price eliminates the uncertainty of on-road costs, and the inclusion of premium paint adds further value.
The Avenger’s five-year, 100,000km warranty, eight-year, 160,000km battery warranty, and $250 capped-price servicing for the first five years enhance its appeal. Free roadside assistance for the vehicle’s lifetime, provided it’s serviced at a Jeep dealer, is another perk.
However, buyers should note the Avenger’s limitations. Its three-star Euro NCAP rating, due to missing some advanced safety features, may be a drawback compared to five-star-rated rivals. Additionally, its front-wheel-drive setup and modest off-road capability may not satisfy traditional Jeep enthusiasts expecting rugged performance.
The limited sales success so far suggests Jeep needs to build consumer trust in its EV offerings, especially against established players like Tesla and BYD.
Jeep Australia’s EOFY deal, available while stocks last, is a strategic move to boost the Avenger’s market presence. The company has not disclosed how many vehicles are eligible for the discount, but the promotion aims to clear inventory and attract new buyers. Jeep has also hinted at potential mild-hybrid and full-hybrid 4xe variants for Australia, which could broaden the Avenger’s appeal.
As Australia’s EV market continues to grow, with brands like Hyundai, BYD, and MG driving competition, Jeep’s willingness to adapt its pricing strategy shows a commitment to staying relevant. For buyers, the 2025 Jeep Avenger now offers a compelling mix of style, efficiency, and affordability, making it a standout choice in the compact EV SUV segment.